SWOT Analysis Pepsi’s promotional campaigns had a lot to do with its success. (2010 February 3). Simmons One View. Pepsi Measures Online Pulse With Social Media Strategy. Retrieved February 5, 2014 Time. Britney to Front Global Pepsi Campaign. Since 2004, Coca-Cola Company has been the … Coca-Cola Co. and PepsiCo, Inc. are very similar businesses in terms of industry, ideal consumers, and … At PepsiCo, we aim to give consumers choices. The company, PepsiCo manufactures Pepsi which is a carbonated soft drink was developed in the year 1893 by Caleb Bradham. Pepsi-Co. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the carbonated soft drink (CSD) industry. In the beverage segment, PepsiCo always has to face the so-called “Pepsi challenge” as competing with Coca-Cola. Retrieved April 17, 2014 Simmons OneView Experian. Cost control: Having diversified product portfolio , Outsourcing operations & economies of scale helped Pepsi in cutting down its operational cost & increase its profitability . Coke wins in terms of the total reach of mentions globally, Pepsi wins in terms of the net sentiment of brand mentions, Coke has Jesus on its side. It describes the intensity of competition between the existing companies in an industry (Porter, 2008). Hill (2009), states that Pepsi is one of the top rivals for Coca-Cola. (2011/2014). How Coca-Cola and Pepsi achieved global domination By Julia Belluz @juliaoftoronto Updated May 6, 2016, 2:20pm EDT Share this story These brands are Mecca cola holding 0.5% market share and 0.6% Zamzam cola. This was renamed as Pepsi-Cola during the year 1898 and then to Pepsi in 1961. Coca-Cola vs. Pepsi's Business Models: An Overview . This week, NBC … Pepsi’s market environment always presented it with a challenge in the form of Coke which had already created a niche for itself. Our full range of food and beverages are designed to bring a smile to anyone’s face, anytime, anywhere. The products are available worldwide and they have about 22 brands. Pepsi has 48.9% share of market & it is situated in an environment that is ever changing and dynamic because coca cola is holding 30.9% share & Cadbury Schweppes 8%. The company has a great portfolio of food and beverage which provides more choice to the customers. Pepsi is financially strong company offerings products in the food & beverages segment globally in large SKU’s (Stock Keeping Units). Depending on what metric carries the most significance for you, you're welcome to select the winner (but remember that a certain entity from bullet point 4 is watching you make the choice). Thomas (2007), pointed out with the help of a documentary “Dispatches” that people prefer Coca-Cola to Pepsi … The local brands are also in the market to compete Pepsi. Global competency skills are necessary so that young people can invent a future that appropriately addresses global challenges. — Global Presence and Strong Supply chain and Distribution Network: Over all these years of its existence, Pepsi has managed to build a robust network of Supply chain and Distribution Network. Behind Pepsi's Choice to Skip This Year's Super Bowl. (2012 May 15). Retrieved April 17, 2014 U.S. News. With Coca-Cola SKU ’ s market environment always presented it with a challenge in the form of Coke which already... With a challenge in the form of Coke which had already created a niche for itself competition between existing. Year 's Super Bowl anytime, anywhere renamed as Pepsi-Cola during the 1898... & beverages segment globally in large SKU ’ s market environment always presented it with a in! 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